Introduction to Business and Marketing provides the foundational knowledge and skills students need for careers in business and marketing. Students begin exploring roles and functions that business and marketing play in a global society, develop an understanding of the market place, as well as understanding product placement and promotion.
Using hands-on activities, students reinforce, apply and transfer academic knowledge and skills to a variety of interesting and relevant real-world inspired scenarios. This course focuses on developing knowledge and skills around marketing, pricing, and distribution, while also focusing on economics and interpersonal skills. This course also addresses exploring career options in marketing as well as securing and keeping a job.
Introduction to Business and Marketing is as an introductory-level Career and Technical course for programs of study in Business Administration and Management. This course is aligned with state and national standards.