Principles of Business, Marketing, and Finance A/B
- $700.00 / Course - Full Year
- $380.00 / Course - Semester 1
- $380.00 / Course - Semester 2
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Course Details
- Subject
- Career and Technical Education
- Approvals
- UC
- Grade Levels
- High School
- Credits
- 1
- Pre–Requisites
-
None
- Course Length
-
Full Year: Full year courses are two semesters in length, 18 weeks maximum each. For full year enrollments, students will be enrolled in Semester 1 initially and Semester 2 after completion of Semester 1.
Semester 1: Courses have a maximum duration of 18 weeks per semester.
Semester 2: Courses have a maximum duration of 18 weeks per semester.
Course Description
Principles of Business, Marketing, and Finance
Gain a broad introduction to how businesses operate and how marketing and financial decisions shape success.
What students gain:
Business fundamentals: operations, entrepreneurship, and management
Marketing concepts: branding, strategy, and consumer behavior
Financial literacy: budgeting and decision-making
Career awareness across business fields
Why it matters:
Builds foundational business knowledge
Prepares students for advanced CTE pathways
Aligns to national CTE standards
This is a strong choice for students exploring business and entrepreneurship.
Syllabus Overview
Students begin exploring roles and functions that business and marketing play in a global society, develop an understanding of the market place, as well as understanding product placement and promotion. Students analyze the impact of government, legal systems, and organized labor on business; develop an understanding of business communications and management; and explore legal, ethical, and financial issues in business and marketing. Furthermore, students delve into basic economic concepts including personal finance, economic systems, cost-profit relationships, and economic indicators and trends. Using hands-on activities, students reinforce, apply and transfer academic knowledge and skills to a variety of interesting and relevant real-world inspired scenarios.
This course focuses on developing knowledge and skills around marketing, pricing, distribution and management, while also focusing on economics and interpersonal skills. This course also addresses exploring career options in business and marketing as well as securing and keeping a job. Principles of Business, Marketing, and Finance is a full-year Career and Technical course for programs of study in Business Administration and Management. This course is built to state and national standards.